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Hammer Fitness Blog

Top Fitness Model Amer Kamra Rags to Riches


Growing up without financial stability or abundance can make wealth and success seem unattainable, especially to those raised in lower-income environments.  The unlikely poor kid who makes good is why people love to read about rags to riches stories; how the impoverished kid from an underprivileged background makes it and makes it big!


Take fitness athlete Amer Kamra.  He fits this well-known narrative because it’s his story too.  In Amer’s case, he went from poverty to having wealth and relative obscurity to being a famous fitness athlete, the youngest competitor in the world to turn pro, and a very sought-after competition prep coach.  Many successful people have very humble beginnings.  He openly talks about his childhood and teenage years and likes to remember his struggles because it keeps him grounded and focused.


Kamra grew up poor in a part of Toronto known for its lower-income housing and higher crime rates.  He is quick to point out that while the family always had a roof over their head and no one went hungry, there was never any money for anything extra. Having disposable income was not something he and his siblings were able to enjoy.


Fifteen is an age where teenage boys are consumed with hanging out with their friends, sports, and playing video games.  Not Amer.  He got his first job at 15, working for Athletes World, where he excelled.  Most teens would have shied away from a commission-based job, intimidated with having to “make sales.” But Kamra excelled.  He was quickly outselling seasoned retail staff, earning $25 an hour in commissions when the minimum wage was $8.75.  The lesson of growing up poor was that if he were going to have the things he wanted, he would have to work for them.  Nothing was going to be handed to him.  This knowledge taught him early in life to harness and focus his abundant energy, excellent work ethic and drive to succeed.


Amer Kamra has an interesting attitude towards money and luxury items.  His biggest splurges are his love for expensive athletic footwear and his car, preferring to wear his brand of Hammer Fitness sweats.  When asked how he feels about money now that he has it in abundance, his answer is humble and well-thought-out. “You don’t feel any different if you don’t care about money.  If you care about it(money), then you may feel differently. When I said “care,” I mean to give money more importance, and when I said “don’t care,” it doesn’t mean I  don’t want it (money).


“Whatever we do in life, we do it to survive or for self-fulfillment. That is our final goal. Happiness and personal fulfillment are not dependent on money. We only need money for necessities.” Kamra states.  I  know because I  have lived in both situations.  I have learned that happiness depends on our mindset and the people around us, but not on money. To live fulfilled, we don’t need money greater than our necessities; we need people and a purpose to make us happy.